Local Advertising Agency Dutifully Recognized for Creative Contributions During COVID-19
Design on Edge walks away with 17 awards in advertising, web design and graphic design.
During the height of the COVID-19 pandemic, Design on Edge was busy helping dozens of small businesses stay afloat and offering their services in a new way to help the community. Their efforts didn’t go unnoticed. During the 2021
Reno ADDY Awards presented by the local chapter of the American Advertising Federation, they earned 17 awards in the advertising, web design and graphic design categories.
The ADDYs recognize the best-of-the-best in advertising with award recipients submitting powerful work that stood out in the community in 2020. This year, the award show was held virtually in the comfort of the nominees’ own homes, while they dawned slippers with homemade cocktails in hand. Design on Edge was honored to receive recognition for the work done, much of which was for community-based programs.
“Having our work recognized during such a critical year, while our company was working virtually was what made this meaningful,” said Courtney Meredith, owner of Design on Edge. “At Design on Edge, we strive to be a collaborative force, and responsible member of our community while remaining committed to the organizations we love. We responded immediately to the crisis to represent the marketing efforts of the Riverwalk District, a collation of more than 75 businesses directly affected by the business shutdowns, in addition to more than 20 other companies in our area. Ultimately, we have become a resource for our peers, the media, and small businesses.”
Among the notable projects Design on Edge received awards for was Reno Resilient, an online resource developed in partnership with MUSE Group, a fellow local advertising agency owned by Jaclyn Coleman. This online platform features local experts who guide free online courses, while empowering individuals to learn new skills and help meaningful causes during the COVID-19 crisis. In addition, Nevada Green Business was introduced as a new certification program for the State of Nevada focused on making small businesses sustainably conscious
The ADDYs are the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local competitions. The mission of the competition is to recognize and reward creative excellence in the art of advertising.
Design on Edge won BEST OF SHOW and two GOLD awards for Reno Philharmonic Pops on the River; BEST OF SHOW and GOLD for Reno Resilient; GOLD and SILVER for The Office Bar & Lounge; SILVER for Getaway Reno/Tahoe magazine and Luxea Global Auctions; and, four BRONZE awards for Britton for Reno (Reno City Council Candidate 2020), Nevada Green Business and Luxea Global Auctions.
Following the local awards, the agency went on to earn three SILVER awards at the Regional District 14 ADDYs with agencies from Reno/Tahoe, Sacramento and the Greater San Francisco area represented. The winning work was for Reno Philharmonic Pops on the River and Reno Resilient.
ABOUT DESIGN ON EDGE
Design on Edge is a boutique creative agency based in Reno, Nevada, a full-service creative studio specializing in design, logo development, brand strategy, advertising, campaigns, and website design. We are collaborative problem solvers who listen to our client’s challenges and find smart and creative solutions offering effective and impactful creative campaigns based on decades of experience.
For more information, visit designonedge.com.